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"I would urge everyone who writes copy to get this book." - David Garfinkel, Breakthrough Copywriting

"This is your short-cut to better writing. Not just copywriting: ANY writing." - Drayton Bird, Common Sense Direct & Digital Marketing

"...I will return to this book again and again for inspiration, ideas, knowledge, tips, and wisdom. And I will become a better copywriter each time I do." - Bob Bly, The Copywriter's Handbook

"There are only a few copywriting books I would consider to be keepers. This is one of them." - Steve Slaunwhite, The Everything Guide to Writing Copy

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"... an absorbing collection of tips, ideas, and opinions about every aspect of copywriting. Dip into it anytime you need a helping hand or a new direction. It won't let you down." - Tom Albrighton, Copywriting Made Simple

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